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Hello Hi Visionaries!

Football is quietly transforming into one of the world’s most compelling alternative assets. For institutional investors, it’s becoming a strategic entry point into global influence. For retail investors, the individuals with £1,000 to £1 million to deploy, it represents a market full of opportunities but lacking transparent, digestible insight.

This is why I analyse football the same way you would analyse a commodity: understand the supply, the demand, the regulation, the geopolitical flows and the risk signals. When you treat football like a structured asset class rather than entertainment, patterns begin to appear. And those patterns tell you where the smart money is moving.

Football has seen a shift in ownership dynamics. Sovereign wealth funds from the Gulf entered into Europe. Regulators in the UK and EU are tightening transparency rules. Stadium districts are being positioned as national branding infrastructure. Digital rights, everything from fan data to virtual assets are being valued as long-term revenue engines.

The net effect is simple: football is no longer just a sport. It is a geopolitical asset that governments and large institutions are positioning around their long-term national interests.

Saudi Arabia’s strategy is particularly clear and deserves its own analysis.

Saudi Arabia does not simply want to buy football assets. It wants to develop football as a national commodity, similar to how:

Saudi’s vision is long-term:

The Pro League is being subtly repositioned as a future global entertainment product, drawing on national branding and international stars.

Investment in academies, coaching education and sports science creates both jobs and intellectual capital.

Sport becomes a gateway to attract global visitors, similar to how Dubai used real estate and events to build international appeal.

This aligns perfectly with Vision 2030. Football develops adjacent sectors: media, data technology, hospitality, retail, infrastructure and entertainment.

Football allows Saudi Arabia to shape global narratives, build partnerships and command cultural attention.

In essence:
Saudi Arabia is trying to create its own “Premier League effect” — a national product that becomes a global commodity.

And because they have the capital, the demographic growth and the strategic horizon, this is not unrealistic.

The most influential investors entering football today are sovereign wealth funds (SWFs). Their goals differ from private equity, who chase returns over specific time horizons, and from US investors, who leverage media rights and commercial optimisation.

SWFs use football as:

They can deploy patient capital and are not limited by short-term return cycles. That gives them an advantage over traditional investors.

At the same time:

The key insight is that state-backed capital is not price-sensitive. It is purpose-driven.

This is the biggest structural change in football’s investment landscape in decades.

Football is a classic scarce asset class. There are only so many clubs available, and even fewer with deep global fanbases, historic legitimacy and brand power.

SWFs are targeting not just clubs but the entire value chain:

What makes these assets attractive is the combination of scarcity, cultural relevance and global visibility.

Scarcity is the same reason gold, art and iconic real estate become long-term stores of value. Football is now joining that group.

When SWFs and institutional investors buy into football, they aren’t just buying teams. They are buying:

This is why football, unlike normal consumer entertainment, has outsized influence. It shapes identity, culture and politics. That is why governments find it irresistible.

For retail investors, this creates a unique opportunity: the ability to tap into a market traditionally reserved for the world’s most powerful institutions, as long as the insight is understandable and actionable.

That’s where Field Vision comes in — translating institutional-grade analysis into accessible intelligence.

Football is becoming more regulated, not less. That is good for investors who understand the landscape.

Key developments include:

Regulation is shaping value, just as it does in oil, gas, metals and financial markets.

Investors who can navigate this complexity will gain a real advantage.

This is the area where most investors lack confidence, and where football is most vulnerable.

Risks include:

From my background in commodities and global markets, these patterns are familiar. Football is experiencing the same risk landscape that energy, metals and shipping faced before their regulation tightened.

Retail investors almost never see these risks clearly. Institutional investors do. Field Vision exists to bridge that gap.

These forces directly influence how football assets behave:

To invest in football — whether you’re a sovereign fund or a retail investor with £5,000 — you must understand these forces.

Bull: SWF involvement professionalises governance and stabilises the industry.
Base: SWFs dominate the top end of football, creating a two-speed market.
Bear: geopolitical or sanctions pressure restricts state-linked investment.

This is where the analysis becomes practical for both institutional and retail investors.

Football is becoming an investable asset class. The institutions already see it — SWFs, private equity, global banks and media conglomerates. Retail investors are next, but only if they have the tools and the intelligence to compete.

Most retail investors don’t need technical jargon. They need clarity, context and the kind of insight usually reserved for institutional desks.

That’s why I built Field Vision: to treat football like a commodity, explain the market in real language and give people the same frameworks that the largest investors use.

This newsletter is for informational purposes only and is not financial or business advice in any capacity. The information shared is our thoughts & opinions and does not represent the opinions of any other person, business, entity, or sponsor. The contents of this newsletter also should not be used in any public or private domain without the authors express permission.